Marco Lanuto is a New York City-based entrepreneur and marketing leader who most recently served as senior marketing manager at Equinox, a premier fitness brand with an international presence. In this capacity, Marco Lanuto spearheaded initiatives to drive market growth, enhance brand presence, and execute integrated campaigns that connected with diverse audiences, helping to grow the brand.
Before joining Equinox, Mr. Lanuto led go to market efforts at TheCleani and has founded several successful ventures, including Potty Paper and FryGuys. His business acumen has driven the growth of enterprises, expanded global reach, and applied data and market research to guide strategic decisions.
Marco Lanuto is also an avid automotive enthusiast. He has an affliction to German cars, particularly BMWs, while also collecting classic Mercedes and Audi's. He's currently undergoing the preservation process of a 2003 BMW 540i M-Sport, widely regarded by enthusiasts as the highlight of early 2000's BMW's and the 5 Series in particular. He recently and meticulously refreshed many the car .’s wear items including suspension, steering, and braking systems to OEM or OEM+ spec before addressing some cosmetic issues, albeit minimal. Looking ahead, his goal is to turn his enthusiast passion into his ultimate profession.